E talk this one for Abuja when him receive some people from a lobbying firm wey former Minister of Information and Culture, Lai Mohammed, dey head.
The team waka come meet Mr Adeniyi to introduce the services of Bruit Costaud, wey dey relate with a U.S. lobbyist organisation, Ballard Partners USA, to NCS.
The Customs oga yan say many Nigerians get the wrong idea and, for some matter, dem get one small understanding about lobbying.
According to am, lobbying na how dem fit influence wetin dem wan do and make the agenda, vision, and plan of an organization make sense to stakeholders and the people.
Mr Adeniyi, wey be fellow for the Nigerian Institute of Public Relations and na one-time vice president of the governing council, International Public Relations Association, yan say lobbying na one important part for governance and NCS no go waka pass to use am.
"The field of lobbying no dey strange to me and I sabi say plenty research don dey to make strategic communication make sense.
"Most government places and private organizations dey find am hard to push their visions and missions so tey dem go convince stakeholders and the people for general.
"The mistake wey dem dey make be say, when dem wan create awareness for the visions, dem dey use the normal ways like news for news platform wey dey totally different from strategic communication.
"About three years ago, NIPR gather people for the first workshop on lobbying and the aim na to make am popular for students and people wey sabi about mass communication," the public relation guru yan.
Mr Adeniyi come give the people wey visit assurance say NCS go consider their tori and fit work with them.
Before, Mr Mohammed yan say the lobbyist firm dey ready to offer services wey concern strategic communication for the missions, visions, programmes, and services of NCS.
Mr Mohammed come talk say the firm dey offer services as strategic policy advisers and dem fit relate with the legislative arm of government on top NCS matter.
The former minister yan say the firm no be to substitute the communications and publicity unit of NCS, but to add extra value to wetin dem dey do.
E still hail Mr Adeniyi for the innovative reforms and programmes wey him introduce recently for NCS, like Fast-Track 2.0, and the way dem dey use technology dey improve trade.
Mr Mohammed, wey be the person wey manage the firm, yan come with former minister of industry, trade and investment, Niyi Adebayo, and former minister of state for the ministry, Hajiya Aisha Abubakar.
(NAN)
Source: Prime 9ja Online Pidgin: Customs Boss Wan Use Lobbying for Beta Governance